Mediaspace must continuously be future-oriented, groundbreaking and among the best libraries of the world. Mediaspace must be an investigative organisation that also works outside the framework of the house as an active cooperation partner for existing cultural, educational and business environments in Aarhus. Furthermore, Mediaspace will act as initiator of new initiatives and will involve citizens of Aarhus and surrounding towns in these processes. Mediaspace must continuously develop in an active correlation with the surrounding world and pick up new needs while they are still developing.

Flexibility combined with efficiency and a constant high level of service will ensure access to differentiated and professional guidance for all citizens.

All members of staff have a responsibility to create attractive settings and challenging opportunities for citizens. Every day, citizens must encounter competent and committed staff. The knowledge and competences of each citizen and member of staff should be dynamic elements in a flexible organisation.