Culture, experience and playfulness are central elements of the Mediaspace profile. It is essential that children and adults can experience, experiment and play with various forms of media, technology and culture. Citizens are given an opportunity to create on their own – individually or together with others.

The staging of experiences will be an integrated part of Mediaspace. Not only experiences which challenge and captivate citizens, but also experiences which simply fascinate or call for quiet contemplation.

The building generates opportunities for both individual and shared cultural experiences because of its spaciousness and room for diversity. The building must be an intelligent house that supports citizens’ use of the spaces, appeals to all senses and gives rise to wonder and astonishment. Architecturally and through interior design the house must inspire children and adults to explore, create and experience its many opportunities.